Creativity Explained : From Music and Art to Innovation in Business


Creativity and imagination are key catalysts to unlocking potential in the 21st century. While those in business and civil society are generally aware of the challenges of the modern age, few seem able to understand or apply the creativity necessary to meet them. Creativity Explained suggests that the most direct route to imaginative insight lies in understanding how genuinely creative people develop their big ideas. Focusing on the lives of contemporary writers, musicians and artists, David Priilaid examines the elements of the creative process to provide readers with a better appreciation of creativity in practice. Through exploring the creative lives of figures such as Bob Dylan, Bruce Springsteen, David Bowie, Bill Evans, Jackson Pollock, J.K. Rowling and the iconic Steve Jobs, Priilaid shows how artists are typically outsiders, marked variously by the extent of their suffering, resilience and love for the work they do. Creativity Explained offers an insightful overview of the imaginative mindset and disciplines crucial to the formulation of great ideas.

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7 February 2023

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David Priilaid
University of Cape Town